ruba

Ruba – AI Personal Secretary

Your AI Personal Secretary
that organizes your world

Ruba handles scheduling, emails, notes, reminders, follow-ups, and daily planning so senior managers and busy professionals stay ahead at work and keep personal life organized. Built for real life.

Ruba AI Personal Secretary portrait

Pain points

  • Your day is controlled by meetings, inbox, and constant rescheduling.
  • Follow-ups slip, action items get lost, and decisions get revisited.
  • Work commitments clash with personal events, causing double-bookings and missed dates.
  • Notes and context are scattered across tools, reducing clarity and speed.
  • You need an assistant that executes across tools and confirms outcomes.

How it works

  • Ask Ruba in natural language via voice, chat, or WhatsApp.
  • Ruba analyzes context across calendar, notes, and tasks and plans the steps.
  • Ruba acts across your tools to schedule, draft, remind, follow up, and confirm results.
  • You get links, summaries, and next actions so nothing slips.

Features

  • Comprehensive scheduling wizard across multiple email accounts (Office365, Gmail, and more), so you never double-book.
  • Synchronizes personal and professional life to protect work-life balance.
  • Remembers important dates and nudges when scheduling conflicts occur.
  • Email drafting and replies in your tone: fast, professional, and consistent.
  • Follow-up tracker and context-aware reminders that nudge you, not nag you.
  • WhatsApp access to check tasks, ask questions, give instructions, and receive confirmations.
  • Calls on your behalf using a real phone number to confirm appointments, follow up, coordinate, and summarize outcomes.
  • Cognitive notes to capture ideas, summarize calls, and retrieve details later.
  • Instant access to key information before meetings with OneDrive and Google Drive support.

Use cases

Senior managers and executives: structure the day, protect focus, speed up email, and ensure follow-ups happen.

Work-life balance management: prevent clashes between business commitments and personal events; never miss key dates.

Sales and client services leaders: meeting prep, recap, follow-ups, and client confirmation calls with summarized outcomes.

Busy professionals: one assistant across calendars, notes, and reminders, available via voice and WhatsApp.

Executive planning and scheduling

Pricing

Standard plan names (USD/mo)

Launch (Text-only)

$39 /user/mo

Individual

Perform

$89 /user/mo

Individual, includes 60 voice minutes

Rise

$179 /user/mo

Individual, includes 180 voice minutes

Scale (Team)

$79 /seat/mo

Min 5 seats, pooled 40 mins/seat/month

Scale+ (Business): $99/seat/mo, min 10 seats, pooled 60 mins/seat/month
Enterprise (annual): $119-$179/seat/mo with governance + SSO/SCIM, retention, advanced audit

Voice add-ons: +100 mins $35/month, +300 mins $95/month, +1000 mins $229/month, overage $0.30/min

See full pricing page

FAQ

Q: Is Ruba only for work, or also personal life?
A: Both. Ruba is designed to synchronize personal and professional commitments so you stay productive without sacrificing life balance.

Q: Can I use Ruba from WhatsApp?
A: Yes. WhatsApp is supported as a simple channel to ask, check status, and receive confirmations.

Q: Can Ruba call people for me using a real phone number?
A: Yes. Ruba can place calls on your behalf for confirmations, coordination, and follow-ups, then send you a summary.

Q: Does Ruba replace my assistant?
A: Ruba removes repetitive admin work and improves follow-up discipline. Many teams use it to augment assistants, not replace them.

Q: Can Ruba work with Office 365 and Google Workspace?
A: Yes. Ruba is built to manage scheduling across Office365 and Google mail/calendar environments.

Q: Why is voice measured in minutes?
A: Voice usage is billed by minutes to keep costs predictable and quality consistent.

Security section

  • End-to-end encryption in transit and at rest.
  • Authenticated with Office365 and Google Business Mail where integrated.
  • Role-based access for team deployments and controlled permissions for actions.
  • Optional retention and audit logs for business and enterprise governance.
  • WhatsApp and calling controls with approved actions, activity logging, and configurable policies.

Talk to our team

Book an executive demo
Try Ruba with your calendar
Enable WhatsApp access
Start a 7-14 day leadership pilot

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